“Move and Be Moved”: Mazda’s New Platform Revitalizes Brand Identity

 Driven by Passion

Mazda is an iconic brand loved by many. Its cars are fun to drive and help the driver feel a special connection to their vehicle. Mazda North American Operations is taking things a step further to become even more meaningful to Mazda drivers with its new brand platform, “Move and Be Moved.”

You may have seen the first creative project in September, a commercial called “Choose to Be Moved,” aired on September 12 during Thursday Night Football on Amazon Prime. It highlights Mazda’s philosophy of crafting cars for those who seek more than just transportation, emphasizing a deeper, emotional connection with driving. It’s not just about the joy of driving, either. It’s about embracing life and choosing to go after what moves you. The “Move and Be Moved” platform will evolve further with various products, experiences, and marketing initiatives on the horizon.

Humans are at the forefront of this new creative. The choices were intentional, from the director to the actors and everything in between. “Choose to Be Moved” was directed by award-winning director Nicolai Fuglsig, who is renowned for his poignant human stories and immersive storytelling approach. The creative film celebrates drivers’ choices in pursuit of what inspires them. It showcases individuals who live purposefully, including Nika Mühl, a WNBA rookie with the Seattle Storm, Cliff Kapono, a biologist and professional surfer, and Helio Meza, an MX-5 Cup racer.

“In a world full of distractions, consumers are faced with so many choices to create a life that moves them forward; we want to celebrate those who believe simply moving through life is not enough; we move forward when we surround ourselves with people, places and things that move us. Choose to Be Moved’ does just that by focusing on drivers who live with intention through new, vibrant creative that customers haven’t seen from Mazda,” said Brad Audet, the Chief Marketing Officer of Mazda North American Operations.

Placing the driver at the heart of its philosophy, Mazda embraces the principles of “Move and Be Moved” and “Choose to Be Moved.” These guiding tenets aim to provide joy and thoughtful service throughout the customer journey, reinforcing the brand’s identity and its presence in culture while distinguishing it from competitors.

If you want to find a car that moves you, contact us today at McDonald Mazda North. We are happy to help you get behind the wheel of a vehicle that will not only get you from point A to B but also make your driving experience more meaningful and enjoyable. Come visit us and take a test drive today!